Your digital footprint: The first impression you make in business
Mar 12, 2021
Our workplaces are constantly changing, but there hasn’t been quite a year like 2020. We have seen the integration of technological tools across all sectors, employees working from home or at least more flexibly, increased demographic of up to five generations in a workplace, and very new and different expectations of digital competency.
In this episode, Claire Braund speaks with Fiona McLean about the changing landscape for board members, the challenges and opportunities of the online frontier, and what needs to be considered if you’re in a position of governance in this brand new world. Fiona is the CEO and Managing Director of The Social Index, a unique online platform designed to help companies and individuals navigate the merging of online and offline reputations to make better career decisions.
Her many years as a Human Resources Executive taught Fiona that the reputation of a leader was more paramount than what their resume touted. In fact, it’s the most valuable and critical career asset. Cursed with an insatiable sense of curiosity, she explored the impact of our digital footprint and discovered that an individual’s reputation, level of influence and network value is now much more complicated than decades gone by. What she discovered is that employers and recruiters want to gain insight into the ‘whole’ individual — the professional and the personal — before meeting them face-to-face.
Excitingly, WOB has partnered with The Social Index to support its members to optimise their online presence through access to the service’s consent driven, time-bound, infographic reports.
LinkedIn Fiona McLean | Claire Braund (host)